IDEAFACTORYS LAB · Finance

Retail Markup / Margin

Cost↔price with margin % and markup %.

Cost & target

Retail sketch — excludes tax/shipping/promos.

Margin = (price−cost)/price. Markup = (price−cost)/cost. Price from margin: price = cost/(1−margin).

Price / margin

Price—
Gross profit—
Margin %—
Markup %—